I participated as a fitting model in expressing the visual identity of various brands.

Through this experience, I realized that each brand has its own unique aesthetic, and even the same outfit can deliver completely different messages depending on the shooting style and direction.

It was fascinating to see that it’s not just about styling, but about how a brand communicates with its audience—something that is deeply connected to advertising.

Observing how directors, photographers, and stylists visualized a brand’s story during photoshoots taught me that advertising is not just about design, but about strategic communication.

Based on my experience representing brands as a model, I now aspire to become an art director who shapes the visual identity of brands. Rather than simply creating eye-catching designs, I want to craft visuals that move people emotionally and remain memorable over time.

Education

School of VIsual Arts
BFA Advertising | 2023 - Present

Openlearn Academy
Advertising Course | 2024 - 2025

Recognition

2025 CLIO Awards
Shortlist X 8 | Google Cloud - Cloud LookBook
Starbucks - Unseen Stars

2025 D&Ad
Pencil | Google Cloud - Cloud LookBook

2025 Young Ones
Pencil X 2 | Heinz - Super Bowl Leftover Recipe

2025 New York Festival
Bronze | Starbucks - Unseen Stars
Bronze | Heinz - Superbowl Leftover Recipe
Finalist X 2 | Starbucks - Unseen Stars
Finalist | Starbucks - Currency

2025 ADDY (District 2)
Silver X 2 | Starbucks - Unseen Stars

2025 ADDY NY metro
Best of Show | Starbucks - Unseen Stars
Gold X 3 | Starbucks - Unseen Stars
Starbucks - Currency
Silver X 8 | Duolingo - GTA x Greiselda
Duolingo - Clarify AI
Starbucks - Currency
Starbucks - Unseen Stars

2025 Golden Award Montreux
Finalist | Starbucks - Unseen Stars