I participated as a fitting model in a fashion project.

Through this experience, I realized that each project carries its own distinct visual identity, and even the same outfit can convey completely different messages depending on the shooting style and direction.

It was interesting to see that it is not just about styling, but about how something is visually communicated to an audience, which is closely connected to advertising.

Observing how directors, photographers, and stylists translated a concept into visual outcomes during photoshoots helped me understand that advertising is not just about design, but about strategic communication.

Based on this experience, I now aspire to become an art director who shapes the visual identity of brands. Rather than simply creating eye catching designs, I want to craft visuals that move people emotionally and remain memorable over time.

Education

School of VIsual Arts
BFA Advertising | 2023 - Present

Openlearn Academy
Advertising Course | 2024 - 2025

Recognition

2025 CLIO Awards
Shortlist X 8 | Google Cloud - Cloud LookBook
Starbucks - Unseen Stars

2025 D&Ad
Pencil | Google Cloud - Cloud LookBook

2025 Young Ones
Pencil X 2 | Heinz - Super Bowl Leftover Recipe

2025 New York Festival
Bronze | Starbucks - Unseen Stars
Bronze | Heinz - Superbowl Leftover Recipe
Finalist X 2 | Starbucks - Unseen Stars
Finalist | Starbucks - Currency

2025 ADDY (District 2)
Silver X 2 | Starbucks - Unseen Stars

2025 ADDY NY metro
Best of Show | Starbucks - Unseen Stars
Gold X 3 | Starbucks - Unseen Stars
Starbucks - Currency
Silver X 8 | Duolingo - GTA x Greiselda
Duolingo - Clarify AI
Starbucks - Currency
Starbucks - Unseen Stars

2025 Golden Award Montreux
Finalist | Starbucks - Unseen Stars