STARBUCKS: Unseen Stars
During the 2024 Paris Olympics, Starbucks will change its iconic logo to represent female Olympians. This campaign aims to raise awareness for women’s sports and increase viewership. Customers will see their favorite female athletes featured in the logo, reminding them of the games and schedules throughout the day.
1. Cup Mockup Design
: Each cup features a QR code that instantly connects users to the player’s in-game experience.
Below the code, the player’s real game schedule is displayed — allowing fans to engage both digitally and in real life.
2. In-App Design
: The Starbucks icons near each player’s stadium will transform into that player’s face within the app.
This creates a fun and personalized experience for fans, connecting real-world locations with their favorite athletes.
