DUOLINGO: GTA X GRISELDA
Duolingo collaborates with GTA 6, introducing Griselda, a Colombian mafia boss, to make learning Spanish fun. Players take on missions from Griselda, learning Spanish through Duolingo to complete them. The campaign targets GTA's massive fan base, aiming to motivate more people to use Duolingo by giving purpose to language learning.
1. In-Game Mission Experience
: When players receive a mission from Griselda, they can complete it while learning the language in real time through Duolingo’s interactive gameplay.
