Heinz is taking on the challenge of making its newly launched spicy ketchup a staple not just for lunch and dinner but also for breakfast. The morning after the Super Bowl is a unique moment when the entire nation wakes up feeling tired and, at the same time, surrounded by an overwhelming amount of leftover food. Heinz plans to leverage this occasion by encouraging consumers to transform their leftovers into quick and exciting breakfast dishes with the bold flavor of spicy ketchup, positioning it as the ultimate 'wake-up essential' for the breakfast table